The Product Launch Playbook: Structured Launch Preparation and Teambuilding for Innovative Healthcare Products
In The Product Launch Playbook authors Marc van Unen and Alexander Mohr provide a proven and structured approach to launching a new product and explain the pitfalls to avoid.
The playbook contains validated timelines for starting activities and provides a clear overview of what needs to be done by when. Focus is also given to building strong launch teams as this is the prerequisite for stellar product launches.
Inside, you’ll discover how to:
Introduce innovations rapidly and make them a new... [Read More...]