Using the principles in this book, Jeff Morrill built businesses from scratch in automotive retail, real estate, telecommunications, and insurance that generate over $100,000,000 in annual revenue. For the first time, Jeff shares all of those secrets in one place. You really can outsell your competitors without selling out your integrity. Contrary to popular belief, taking the high road really is the straightest path to the bottom line. You’ll learn how to earn more profits consistently in business while staying true to your values. $0.99 on Kindle.